Area Sales Manager
(NYC Metropolitan Area; Hybrid)
About Tilray Beer
Tilray Beer, a division of Tilray Brands Inc., is seeking personable, reliable, organized, and driven lovers of the good life to increase sales of its beloved craft brews in several of its key markets. In this role you will be responsible for building strong relationships with our customers and forging indelible connections between brands and consumers by making our products available, visible, relevant, recommended, and perfectly enjoyed every time. Our ambition is to reinvigorate the craft beer sector, becoming the fastest growing craft beer suppliers in the U.S. To achieve this, we need the very best talent on our team. Feel inspired? Then this may be the opportunity for you. If you are a self-starter who knows how to work and play hard, and you have an unwavering passion for independent, craft beer; grab your kayak and hop in the river with us!
Job Summary:
Represent Tilray’s beverage and alcohol portfolio. Drive market growth by working with our Distributors to actively manage annual business plans including volume, retail distribution and relevant, in-market events and promotions.
- Preferable candidate to be based out of NYC or any location around the area.
Salary range: USD $80k-105k annual + other perks and benefits
Car allowance is provided.
Responsibilities:
The scope of your work performance responsibilities as Area Sales Manager will be as follows but not limited to:
Winning at Wholesaler Management
- Meet monthly with key account managers at Wholesale level.
- Responsible for leading your Team to deliver against agreed upon performance measurables:
- Distribution / Depletions / in-Market execution / POS standards / budget management / program development and activation.
- Oversee, ROI Analysis of Wholesalers incentives and pricing.
- Utilize internal data such as VIP, PowerBI and innovation execution.
- Identify sales and distribution opportunities and set/track benchmarks for attainable distribution in all classes of trade.
- Training Team to effectively manage wholesalers.
- Oversee strategic growth of core brands, seasonals and allocated one off series.
Achieve in-Market Performance Standards
- Drive Team to achieve agreed upon standards of execution against brand initiatives.
- Partner with Marketing and Managers to plan and execute core marketing initiatives; leverage opportunities to general market consumer conversion to Tilray brands.
- Drive Team to achieve in-market activation and display execution during ads
- 95% during ads / 50% during TPR?s / 25% non-ad displays
- Conduct in-market work-withs to develop selling skill sets and survey in-market execution.
- Work with National Account Manager to integrate market specific On and Off-Premise programs.
- Oversee strategic growth of core brands and seasonals.
- Oversee strategic planning and launch of new products.
Coaching and Managing Channel Managers / Performance and Development
- Develop multi-faceted strengths of each Channel Manager by challenging them to exceed goals in both On and Off-Premise channels; support P2G processes, develop staff, etc.
- Weekly team meetings, constant evaluation, and continuous development
Leadership of Wholesaler Management Teams
- Training and conducting impactful / Wholesaler Team meetings, presentations, work-withs, ability to translate data.
- Coaching / developing selling skills acumen of Tilray brands.
- Managing ability to grow entire portfolio / Smart Incentives.
Facilitate New Product Launches
- Ensure proven business model launches are adhered to.
- Attend / oversee new product launch kick-off meetings.
- Monitor 30/60/90 day execution / distribution / sales goals.
Budget Management
- Stay within quarterly/annual T/E budgets statewide by Wholesaler and MDM.
- Analyze R.O.I. on programs and pricing.
Administration Details
- Completion of monthly admin tasks of work calendar, T&E report, VIP report analysis, weekly/monthly account visitation log and wholesaler programing.
- Provide Sales Director a monthly recap (Monthly Business Performance Review process) of sales and distribution measurables against goals and identify cure plan strategies to close gaps.
Other duties as assigned.
Job Requirements:
- 5-7 years of experience in Wholesaler Management
- 3-5 years of experience managing a team to successful completion of goals
- Bachelor’s degree preferred
- Work seamlessly with all departments within the organization, and an ability to build rapport with internal and external customers.
- Experience at having successfully developed and expanded retail and distribution in beverages
- Working knowledge, experience and ability to successfully manage customer accounts.
- Must understand the trends within your territory responsibilities; including who the competitors are, competitive pricing within your region, and market trends.
- Possess excellent verbal and written communication skills and superior negotiating abilities.
- Ability to successfully prepare and conduct customer presentations and meetings.
- Proficient in MS Office suite (Outlook, Word, Excel, PowerPoint) and VIP.
- Customer service driven with the ability to execute, and deliver sales growth.
- Ability to travel domestically for work and visit accounts up to 50% of the time via plane, car, personal vehicle, etc.
- Involves frequent walking, lifting, and carrying objects weighing up to 25lbs.
About Tilray Brands Inc.
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy, wellness and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
Tilray Brands welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace.
Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.
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